Monday Market Data: Breakdown of Gatlinburg,TN Market

In this Monday Market Data Report, Mark Lumpkin breaks down Gatlinburg, Tennessee, one of the most talked-about short-term rental markets in the country. Using real performance data, Mark walks through how revenue, occupancy, and nightly rates change as you move from three-bedroom cabins to six-plus bedroom luxury properties.

In this episode, you’ll learn:

• How three-bedroom STRs in Gatlinburg earn between $55K and $95K annually
• Why four-bedroom properties can generate $20K–$45K more per year than three-bedrooms
• How five-bedroom cabins separate average performers from true top-tier experiences
• Why six-plus bedroom properties show the largest revenue jump Mark has seen in any market
• How ADR and occupancy work together to drive outsized returns in Gatlinburg
• What the data reveals about guest expectations for larger, experience-driven homes

If you’re considering investing in Gatlinburg or already own in the Smokies, this episode breaks down exactly what size property performs best and why.

Tune in every Monday for market data reports and every Friday for expert guest interviews on the STR Investing Podcast.