In this episode, Ben Holland joins me to discuss quick and efficient marketing ideas to implement into your strategy immediately, without fuss.

We cover effective marketing touchpoints, solidifying a strong marketing baseline, and generating momentum with PPC campaigns, while also discovering the enduring power of offline marketing activities and techniques to engage potential clients.

After studying Gila Monsters at Arizona State University, Ben started his first company Scorpion Sweepers, a pesticide-free scorpion control company in Phoenix, Arizona. While building his business, he also worked full-time, ascending the ranks at marketing agencies in the valley.

Ben has been lucky enough to win 14 marketing awards and has been featured on all news stations in Phoenix, Inside Edition, Animal Planet, The History Channel, Discovery Channel, the show Diry Jobs, the front page of The New York Times, and more.

Ben gives listeners actionable tips on:

[2:20] How he became Marketer of the Year
[5:45] Marketing campaign touchpoints to consider adding in to your strategy
[8:30] Solidifying a good marketing baseline
[9:50] How to get momentum using PPC campaigns
[14:20] Offline marketing activities that are still effective
[20:05] How to keep potential clients engaged
[25:20] Creating different marketing touchpoints
[29:05] Ben's book review

Resources mentioned in this episode:

Crucial Conversations by Joseph Grenny

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