Authentic As F*ck with Sun Yi

Episode 47: Building Communities + Bonus Coaching On Brand Storytelling

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May 26, 2023
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ADVICE

Use Growth As The Entry Offer

  • Focus your community on helping members grow Twitter followers/engagement first.
  • Use that measurable win as the primary hook to attract and retain members.
ANECDOTE

100km Hike That Taught Team Accountability

  • Sun described joining a 100km team hike that required four-person commitment.
  • The team's dependency and weekly training forced consistency and transformed his perspective on teamwork.
INSIGHT

Spotlight Members To Multiply Engagement

  • Spotlighting others accelerates community growth and trust.
  • Publicly amplifying members creates social proof that fuels engagement.
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