Nonprofit Lowdown #378- Why Your Donors Are Ghosting You
If a donor has ever gone silent after a few “great” meetings, let me gently suggest:
It’s probably not you. It’s probably qualification.
We move from conversation to cultivation to ask — without getting real, explicit consent to go deeper.
Qualification isn’t a wealth screen or a good vibe.It’s mutual clarity:
Are we aligned on timing?
Do you actually want to explore a bigger partnership?
Did we agree on the next step?
When we skip this, we ask too soon, donors feel surprised, and we start doubting ourselves.
Qualification isn’t a hurdle.It’s respect.
Fix this step, and everything downstream gets easier.
Important Links:
Webinar: https://go.rheawong.com/donorjourneyauditwebinar-2026
Book a Call: https://connect.rheawong.com/
My Big Ask Gifts Program: https://go.rheawong.com/big-ask-gifts-program
My Book, Get That Money Honey: https://go.rheawong.com/get-that-money-honey
My Newsletter: https://www.rheawong.com/