Banking Reinvented Deepfakes, fraud factories, and the future of banking: insights from Feedzai’s Nuno Sebastião
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Nov 4, 2025 Nuno Sebastião, Co-founder and CEO of Feedzai, and Jouk Pleiter, Founder and CEO of Backbase, dive deep into the future of banking and fraud prevention. They discuss the alarming rise of deepfakes and synthetic identities enabled by AI. Nuno emphasizes the need for financial institutions to disrupt themselves before being disrupted. The duo explores the convergence of cybersecurity and risk management, highlighting innovative approaches like mass personalization and trusted digital identity tokens. Insightful strategies for mitigating fake onboarding and enhancing customer-centric risk management also take center stage.
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Onboarding Became A Continuous Identity Problem
- Onboarding moved from a physical trust event to a digital identity problem requiring continuous verification.
- Feedzai split products into identity, transaction monitoring and AML to follow the customer journey.
Cybersecurity And Risk Will Fuse
- Cybersecurity and financial risk functions will converge because they process the same signals.
- Fusion gives a fuller picture to detect device compromise, hijacks, and impersonations.
Align Leadership To Avoid Patchwork Solutions
- Build organizational buy-in and align leadership to avoid patchwork point solutions.
- Create centralized integration layers to deliver consistent customer experiences across channels.