Stu Landesberg of Grove Collaborative on a Mission-Driven Approach to Brand Growth

Founder and CEO of Grove Collaborative, Stu Landesberg, says, “... sometimes people say being early is the same as being wrong, I believe being early is the same as having a head start.” This mantra has been fully embodied by the commendable work of sustainable Home Care brand, Grove Collaborative.

From humble beginnings in a 900-square-foot storage facility, the company is now the leader in sustainable CPG products and had a 1.5 Billion Dollar IPO. How did they do this? By staying true to their mission to change the CPG category in a way that positively impacts human and environmental health. Beyond its mission, Grove Collaborative also prides itself on offering effective products that inspire consumer loyalty.

Stu discusses the brand’s “zero waste, zero plastic” outlook which has made consumers want to take a chance on them and stick with their products since the company started in 2012. He advises up-and-coming disruptor brands to similarly, stand for something different and worthwhile when compared to competitors. He emphasizes that trust and authenticity is essential when it comes to inspiring consumers to purchase products both online and in stores.

On a company level, Stu also speaks to long-term team building while rapidly scaling a company. He mentions that great employees want to work for a company with a great mission.

Key Takeaways:

●     Being a brand focused on making a positive impact will help you stand out compared to competitors

●     When you find a process that works keep doing it, just more, in order to scale

●     Having a long-term view on building a great team makes your brand resilient

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