agentXcel with Chris Bowers

165. Todd Sechrest: The Power of Real Conversations and Repeat Business

4 snips
Mar 20, 2026
Todd Sechrest, a relationship-driven real estate agent and investor who built a referral-heavy, high-volume business. He talks about building repeat referrals through authentic, consistent touchpoints. He covers honest client consultations, handling tough pricing conversations, and creating rental wealth from client relationships.
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ADVICE

Build A Referral First Business

  • Build a referral-first business by investing in real relationships rather than buying leads.
  • Todd did 57 units last year with 99% repeat/referral business by focusing on consistency and loving people, not online lead funnels.
ADVICE

Use Unexpected Personal Touches

  • Use personal, unexpected touches to stay top of mind with past clients.
  • Todd sends birthday videos, anniversary cards, monthly themed postcards and hosts events like a pie + family photo day to create memorable touchpoints.
ADVICE

Combine One To Many With Personal Outreach

  • Keep a regular one-to-many cadence alongside personal touches.
  • Todd mails a themed postcard every month and pairs it with emails and events so social media supplements but doesn't replace direct outreach.
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