Open Market Recast CEO Michael Kaminsky on Attribution Myths and Analytics Entrepreneurship
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Mar 18, 2026 
Michael Kaminsky, Founder and CEO of Recast, a marketing measurement company with roots in statistical modeling. He explores why marketing analytics is unusually hard, the internal politics that shape measurement adoption, why upper-funnel channels get overlooked, and how AI is reshaping measurement tools and product development.
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Marketing Analytics Is Hard To Scale
- Marketing analytics is easy to start but extremely hard to scale into a big business.
- Michael notes many small analytics firms exist, investors view the category skeptically, and few standalone billion-dollar winners have emerged since Nielsen.
Measurement Loses To Internal Politics
- Marketing measurement is deeply political so the technically best tool often loses.
- Michael explains organizations reject inconvenient results and vendors often must provide consulting to smooth adoption.
Sell To The Person Who Actually Cares About ROI
- Target the person who truly cares about ROI rather than just marketing metrics.
- Recast focuses on finance-marketing intersections so finance can hold marketing accountable and drive action against results.