Jocko Podcast 349: Powerful Enemies Must Be Outfought and Outproduced. W/ Pete Roberts. Origin USA.
Aug 31, 2022
Pete Roberts, co-founder of Origin USA and Jocko Fuel, dives into the revival of American manufacturing and the significance of clean, healthy products. He discusses the historical impact of U.S. production during WWII and the movement to restore these capabilities today. The conversation covers balancing business growth with personal accountability, the challenges of launching innovative products, and the intricate relationship between Origin and Jocko Fuel. Additionally, they highlight the importance of community engagement and craftsmanship in modern manufacturing.
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Building Trust to Acquire Factory One
- Pete Roberts convinced a factory owner to sell by showing him the Origin USA factory and introducing him to the team.
- This demonstrated their commitment and expertise, building trust and securing the deal.
Direct Communication in Negotiations
- Direct communication between decision-makers is crucial in negotiations.
- Avoid relying solely on lawyers; sometimes, a simple conversation can resolve complex issues.
Resistance in Acquiring Factory Two
- Pete Roberts encountered resistance while attempting to acquire a second factory from Wally.
- Wally, a seasoned businessman, was initially skeptical and unwilling to sell.