Sell With Story: The Storytelling Systems Great Sellers Use

In Episode 08 of Sales Reframed, host Eric Janssen breaks down the storytelling systems great sellers use to earn attention, cut through skepticism, and make their message land.

You’ll hear from Kellogg Sales Institute Executive Director Craig Wortmann, who built the “Story Matrix” framework that helps individuals organize and draw from stories on demand. From Eric Silverberg and Eli Gladstone, Co-Founders of Speaker Labs, where they teach professionals how to wrap ideas in a story to cut through skepticism and make messages stick. And from Miri Rodriguez, Microsoft alumna, CEO of Empressa.ai, and author of Brand Storytelling, who explains why your origin story may be your most powerful differentiator.