Grant Writing & Funding Online Marketing For Nonprofits in the New Normal
In 2020, nonprofit organizations experienced a major shift toward online and digital fundraising. What began as a rapid push to “get online” during the early days of COVID-19 has now evolved into a bigger question: are nonprofits truly optimizing their digital marketing strategies to advance their missions?
In this replay episode, Brady Josephson from the NextAfter Institute joins us to break down online marketing for nonprofits—from increasing digital trends and using authentic, focused messaging to implementing data-informed fundraising strategies. We also explore counterintuitive fundraising practices, the role of data collection through donations, key differences between email marketing and social media, and the foundational elements every nonprofit needs to succeed in digital fundraising.
ABOUT OUR GUEST
Brady Josephson is a leader at the NextAfter Institute, where he helps nonprofit organizations grow their fundraising through research-driven digital marketing strategies. He is known for challenging conventional fundraising practices and helping organizations implement data-informed approaches to increase impact.
OTHER RESOURCES:
Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/
Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/
Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorship
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Thanks for listening!
Warmly,
Holly Rustick
Leading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.