Ep 416: Mastering The Art of Giveaways With Jordan West

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Are giveaways a thing of the past or are they a powerful opportunity?

In this episode, Jordan talks about giveaways, the different kinds of giveaways you can do, key strategies, and the reason they’re so effective.

Listen and learn in this episode!

Key takeaways from this episode

Doing E-mail Giveaways:

1. Make sure that you’re sending emails right away when they opt-in and give new signups a chance to opt-out.
2. When the giveaway is over, let them know if they didn’t win, but give them a discount code. A dollar amount discounted is recommended.
3. Create an email series. In this, include an About Us.
4. If they are not engaged after 10 emails, get them off your list.

Other things to remember when doing giveaways:

• Make sure that you are cross-pollinating with brands and products that make sense. Find brands that have similar audiences but not similar products and don’t fill similar needs.
• Organic reach is great, but you can also use paid traffic to amplify your giveaways.
• Start getting creative with your giveaways.
• If people have approached you about giveaways and you think that you’re too good for it, you’re not.
• The whole goal of this is to help each other. We have different customers that we want to help.