The Briefing Perth bomb threat probed for terrorism + ChatGPT’s about to get shit
Jan 28, 2026
Raffaele Ciriello, senior lecturer in business information systems and AI platform expert, discusses OpenAI’s plan to add advertising to ChatGPT. He explains why ads in chat are uniquely persuasive. He traces how ad incentives can warp platforms. He suggests public, ad-free digital infrastructure as an alternative.
AI Snips
Chapters
Transcript
Episode notes
OpenAI Trials Ads Despite Promises
- OpenAI plans to trial ads in ChatGPT's free and low-cost tiers while promising separation from chat responses.
- History suggests such promises are often compromised once large ad revenues appear.
Ad Model Repeats Social Media's Path
- Targeted advertising scaled social platforms into profitable businesses despite ethical costs.
- The same revenue logic now pressures AI companies to adopt similar ad-driven models.
Chatbots Amplify Persuasive Power
- Chatbots hold private, intimate conversations that make ads far more persuasive than social feeds.
- That intimacy gives advertisers deep insights into desires and vulnerabilities, raising manipulation risks.