#178: How to Turn Your Website into a Sales Machine

24 snips

Jun 10, 2024

Learn how to transform your website into a sales machine by creating the right wireframe and optimizing key sections. Hear success stories of businesses increasing revenue through website makeovers. Focus on clear messaging and customer-centric content for effective sales growth.

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INSIGHT

You Have 2.6 Seconds To Be Clear

Visitors form a judgment on your website headline in about 2.6 seconds.
Only 20% read beyond headlines so clarity beats cleverness.

INSIGHT

Common Website Mistakes Cost Sales

Common website mistakes include excessive insider language and missing CTAs.
These mistakes directly cost revenue by confusing visitors and not prompting action.

ADVICE

Structure Your Website With Nine Sections

Create nine clear website sections starting with a focused header and stakes section.
Build value, guide, plan, explanatory paragraph, optional video and pricing, then a 'junk drawer' for misc links.

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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at 5MinuteMarketingMakeover.com.

Once a customer gets curious about how you can solve their problem, they're hungry for more information. This is where your website comes in. A great website can deliver hundreds of thousands or even millions of dollars for your business. The problem is too many brands are getting their websites wrong, which is why you need a website wireframe that works!

As part of Business Made Simple's Marketing Month series, guest hosts Dr. J.J. Peterson and April Sunshine Hawkins (of the Marketing Made Simple Podcast) break down everything you need to create a business website that works. In this episode you'll learn the 9 sections your website needs, the most effective layout for your website, and the 3 questions your website needs to answer in order to generate more revenue. April also talks with Holly Fisher, one of our amazing StoryBrand Certified Marketing Guides, who shares how overhauling her client's cluttered and confusing website led to an instant increase in sales. Tune in and learn how to build a website that's a sales-generating machine!

Contact StoryBrand Certified Guide Holly Fisher directly at ClarifyYourMessage.com/HollyFisher

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