Akimbo: A Podcast from Seth Godin Publish yourself (E)
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Oct 11, 2023 
Seth Godin, bestselling author of 20 books, discusses the changing publishing industry. Topics include the value of publishing multiple books, the journey of publishing a book, the importance of appealing to editors, the evolving publishing industry, using pronouns for inclusion, and the cultural shift in computer programming.
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Publishers Serve Bookstores, Not Readers
- Book publishers primarily serve bookstores, not the readers.
- Amazon now outsells traditional bookstores significantly, changing the landscape.
Digital Shift Reduces Publishing Risks
- Digital sales (audio, Kindle) now exceed physical book sales and reduce risk and costs.
- Books retain cultural weight even as format shifts towards digital.
Decide Selling Versus Giving Away
- Decide if you want to sell your book or give it away; the approaches differ.
- You can distribute a free PDF or blog posts if commerce isn't your goal.