Open Draft - with Fabio Cerpelloni Some Writing Questions for You
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Aug 24, 2024 
Rob Fitzpatrick, author of 'The Mom Test,' dives into the art of effective communication in business. He discusses how understanding your audience can transform writing workshops. Fitzpatrick shares insights on tailoring questions to gather meaningful feedback, emphasizing the importance of market research. Tune in to discover how to elevate your writing by implementing techniques that truly resonate with your readers and clients.
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Use The Mom Test To Shape Writing Courses
- Do use customer-focused survey questions modeled on The Mom Test to design courses that match real needs.
- Fabio created a 13-question anonymous survey and invites optional 10-minute Zoom chats to learn writers' real problems.
Validate Courses Instead Of Relying On Intuition
- Do validate course ideas with your audience before building them rather than relying on intuition.
- Fabio admits his existing courses came from intuition and now seeks survey responses to inform future workshops and offerings.
Ask Specific Reflective Questions
- Ask specific questions that prompt reflection about past learning and future goals to make workshops relevant.
- Fabio's sample questions include past courses taken, likes/dislikes, areas tried to improve, and concrete writing goals.