Lochhead on Marketing

079 How To Be A Legendary CMO w/ Dave Gerhardt

19 snips
Nov 18, 2020
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ADVICE

Learn From Recorded Calls And Sales Rituals

  • Use call-recording tools like Gong to listen to customer conversations and learn real objections and language.
  • Attend daily sales standups early-stage so marketing learns what actually works and what sales needs.
ADVICE

Flatten Internal Friction

  • Eliminate internal blame: build deep relationships with sales and engineering by spending time in their meetings and field work.
  • Enforce a culture where marketing never throws sales under the bus and vice versa.
ANECDOTE

Role Swap Weeks With Engineering

  • Lockhead and his head of engineering swapped roles for a week twice a year to build empathy and alignment.
  • They used those weeks for product reviews, career coaching, and cross-pollinating ideas.
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