21 Hats Podcast Should I Buy the Building? Or Stick to the Business?
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Oct 28, 2025 Lena McGuire, CEO of Spoka Kitchen and Bath, shares insights on the benefits of buying commercial real estate for her growing business. Jay Goltz, a retail expert, emphasizes the long-term value of property appreciating beyond business worth. Liz Picarazzi discusses navigating supply-chain challenges and tariffs while showcasing an AI tool that streamlines her sales process. They delve into strategic considerations like financing, location over price, and adapting to market uncertainties to ensure longevity in their respective industries.
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Outgrowing A Tiny Showroom
- Lena described outgrowing a 370 sq ft showroom and needing up to 5,000 sq ft with interim steps.
- She placed a bid on a local building but ended up first contingent after another contract progressed.
Consolidation Solved Warehouse Pain
- Liz moved from a distant New Jersey warehouse into Industry City and consolidated operations for convenience and cohesion.
- The campus allowed flexible expansion and reduced wasted technician driving time.
Real Estate Often Outvalues The Business
- In many cases the real estate you own will be worth more than the operating business.
- Owning property can turn your company into a real estate-backed asset over time.