A76 | a design pod 047: Human behavior with Gavin Lew
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Jan 7, 2026 In this chat, Gavin Lew, Managing Partner at Bold Insight, shares his journey from engineering physics to behavioral research. He emphasizes the importance of understanding user needs before product design, unveiling how behavioral observation can uncover hidden insights. Gavin highlights impactful research in medical devices, ethical dilemmas of product failure, and the significance of problem statements. He even shares a surprising case where accessible tech transformed user experience. Tune in for an enlightening perspective on design driven by human behavior!
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Transforming Medicine On A Kitchen Table
- Gavin tells how early medical-device work transformed a woman's experience taking medicine and gave her privacy and dignity.
- He stayed in UX research because those human changes matter more than technical feats.
Research Starts With Problem, Not Features
- Start research by clarifying the real problem statement and the job people want done, not features alone.
- Context and users' intent reveal where friction lives and where ideas can germinate.
People Always Come With Intent
- Everyone approaches a site or product with intention and context, so designs must play into users' needs rather than force a golden path.
- Observing behavior, not just attitudinal claims, uncovers the real expectations driving actions.