Silicon Slopes | Leaders Interviewing Leaders The Future of Sports Licensing and NIL with Wade Leaphart & Joe Summers
Jan 21, 2026
22:23
Welcome back to the Silicon Slope Show! In this episode we dive into the dynamic world of sports business with Joe Summers from OnBase. Join us as we explore how OnBase is revolutionizing licensing, sponsorship, and NIL (Name, Image, Likeness) opportunities for brands and athletes alike.
00:13 - Introduction and Guest Introduction
00:29 - Overview of OnBase
01:01 - Evolution of NIL in Sports
01:26 - Joe Summers' Background
01:44 - Sponsorship Pitch Meeting
02:00 - Founding of OnBase
02:43 - Shift to Licensing and Sponsorships
03:47 - Challenges in Licensing and Sponsorships
04:08 - Role of OnBase in Streamlining Processes
05:04 - Different Systems in College Licensing
05:49 - Tech Tools in Sports Business
06:16 - Building Custom Systems
07:10 - Private Equity in College Sports
07:39 - Player Mobility and NIL
08:39 - Professionalism in College Sports
09:38 - Donor Fatigue and ROI
10:24 - Impact of Successful Athletic Programs
11:33 - Financial Challenges in College Sports
11:52 - Excitement for Utah's Sports Future
13:05 - How Brands Can Get Involved with OnBase
13:58 - OnBase's Future Plans
14:55 - Major League Baseball in Utah
15:41 - Joe's Experience in Athletic Departments
17:07 - Importance of Licensing Over Individual Endorsements
18:38 - Risks of Personal Endorsements
19:48 - Ideal Clients for OnBase
21:06 - Success with Minky Couture
21:44 - Closing Remarks and Contact Information
If you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions.
Our website: https://www.siliconslopes.com
Show links: WithonbaseOnbase
Apple Podcasts https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372
Spotify Podcasts https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e
Social:
Twitter Twittersiliconslopes
Instagram Instagraminstagram.com/siliconslopes
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00:13 - Introduction and Guest Introduction
00:29 - Overview of OnBase
01:01 - Evolution of NIL in Sports
01:26 - Joe Summers' Background
01:44 - Sponsorship Pitch Meeting
02:00 - Founding of OnBase
02:43 - Shift to Licensing and Sponsorships
03:47 - Challenges in Licensing and Sponsorships
04:08 - Role of OnBase in Streamlining Processes
05:04 - Different Systems in College Licensing
05:49 - Tech Tools in Sports Business
06:16 - Building Custom Systems
07:10 - Private Equity in College Sports
07:39 - Player Mobility and NIL
08:39 - Professionalism in College Sports
09:38 - Donor Fatigue and ROI
10:24 - Impact of Successful Athletic Programs
11:33 - Financial Challenges in College Sports
11:52 - Excitement for Utah's Sports Future
13:05 - How Brands Can Get Involved with OnBase
13:58 - OnBase's Future Plans
14:55 - Major League Baseball in Utah
15:41 - Joe's Experience in Athletic Departments
17:07 - Importance of Licensing Over Individual Endorsements
18:38 - Risks of Personal Endorsements
19:48 - Ideal Clients for OnBase
21:06 - Success with Minky Couture
21:44 - Closing Remarks and Contact Information
If you enjoyed this video and want to support us please leave a LIKE, write a comment on this video and Share it with your friends. Subscribe to our channel on YouTube and click the icon for notifications when we add a new video. Let us know in the comments if you have any questions.
Our website: https://www.siliconslopes.com
Show links: WithonbaseOnbase
Apple Podcasts https://podcasts.apple.com/us/podcast/silicon-slopes-the-entrepreneur-capital-of-the-world/id1698150372
Spotify Podcasts https://open.spotify.com/show/2ZdYnWYKPXOqH2fgJ2UJ2N?si=5890c63a145a4a3e
Social:
Twitter Twittersiliconslopes
Instagram Instagraminstagram.com/siliconslopes
LinkedIn LinkedinSilicon Slopes | LinkedIn
YouTube - YoutubeSilicon Slopes