Emily Coleman: “I Cracked the Code on Measuring The Revenue Impact of Customer Evidence”

Revenue attribution? For a customer evidence program? It can’t exist… right?

Emily Coleman, Senior Manager of Customer Marketing and Advocacy at LaunchDarkly, put on her data analyst hat and cracked the code to this long-standing “white whale” problem for customer marketing programs.

She’s sharing her entire playbook with us at The Outpost.

In this episode, Emily shares how she leveraged the tools her team already had to build an attribution model that uncovered a key insight: reps who engaged with the evidence library more often were more likely to bring customer proof into their sales conversations.

She dives into where LLMs are helpful—and where they fall short—and explains how spreadsheets and lightweight databases have led to more reliable analysis, connecting customer evidence to real business impact.

This one’s for the customer marketers who want to turn data into actionable insights, without waiting for the “perfect” system to come together.