Understand

Tech and AI: 5. Big Data

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Jul 3, 2023
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INSIGHT

Big Data Is Data Too Hard For Humans

  • Big data is defined by being too large or tedious for humans to handle manually.
  • Julia Kasmeyer compares it to a river where you need tools to scoop useful amounts without being flooded by raw receipts or logs.
ANECDOTE

Smartwatch Data Turned Into Anxiety Patterns

  • Julia uses her smartwatch as an example to show how raw sensor streams become meaningful insights.
  • The watch records heart rate, temperature and movement, and the software surfaces patterns like 'every Monday morning you're really anxious.'
INSIGHT

Population Scale Links Behavior To Physiology

  • Comparing large-scale streams lets researchers link behaviors to outcomes across populations.
  • Example: matching mobile screen time with heart rate and particular apps to test if social media raises anxiety.
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