The Game with Alex Hormozi The 6 Things Gym Profit Leaders Are Doing Right That You Might Not Be...🏆🏆🏆 | Ep 85
6 snips
Nov 20, 2018 AI Snips
Chapters
Transcript
Episode notes
Premium Pricing Drives Better Margins
- High-performing gyms charge substantially more than average and capture more margin per member.
- Charging premium prices enables reinvestment and better customer experience.
Discounting Collapses Your Average Revenue
- Top gyms rarely discount and their actual paid average stays close to list price.
- Laggards heavily discount, pulling their effective monthly revenue down dramatically.
Don’t Offer Permanent Founder Rates
- Avoid early lifetime or founder rates that permanently depress your EFT unless you have a plan to raise them later.
- If you must, fill capacity first and then responsibly raise prices or communicate changes to restore profitability.