Using Customer Insight to Build a Successful Brand with Aisha Marshall

One of the goals of many entrepreneurs is to maximize and scale their revenue, right? In order to do that, one of the first things we need to do is understand how to sell our product or service on the market. Just as important having a product is showing up with a consistent brand.

Brand is really about how you communicate with the world what your value is and what problems you solve. Today, we will dive deeper into this aspect of business with our guest Aisha Marshall, expert in all things marketing.

Aisha Marshall runs AAM Consulting Firm, which provides a synergistic approach to branding, PR, and marketing. Putting it all together with a team of specialists who work alongside you as a business owner at every step from idea to launch. I am really excited to have her on to talk about a few things that really get in the way of most entrepreneurs launching their product or service. And the things that they should be thinking about before they go and start picking out colors, understanding who your real true customer is and why that might be different from the actual user of your product.

>>> Connect with Aisha on IG @aisha or @aamfirm

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.