The Game with Alex Hormozi The 6 things I would have told my younger self before opening up my first gym...Tactics & Theory | Ep 80
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Sep 20, 2018 AI Snips
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Sleepless First Opening With Sketchy Equipment
- Alex describes sleepless nights cleaning dusty, sketchy used equipment before opening his first gym.
- That chaotic first opening stuck with him and influenced how he would start differently next time.
Price, Schedule, And Billing Rules
- Do not offer unlimited access; sell three-days-per-week sessions to double capacity.
- Bill weekly and price lowest sessions $170–$210, with semi-private $50–$700 depending on market.
Your Gym's Quality Is Probably Overestimated
- Accept that your business and experience are likely worse than you think, even if you're above average.
- Focus on creating an experience so exceptional that customers tell everyone without paid marketing.