The Amp Podcast 2024 in Review — Partnerships, Advertising, and Monetisation Strategies
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Feb 4, 2025 Joining the discussion are Matt Trickett, Head of Media at Ampere Analysis, who enhances the dialogue with insights on partnerships; Piers Harding-Rolls, specializing in the gaming industry’s dynamics; and Dan Haragy, who dives into sports streaming strategies. They explore how global collaborations are reshaping media landscapes, analyze the impact of economic factors on sports and gaming growth, and discuss innovative monetization strategies including ad-supported models and the integration of gaming with streaming services. Trend analysis for the future wraps up an engaging conversation.
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Mobile Gaming's Impact
- Mobile gaming's recalibration after a pandemic spike impacted overall game sector growth.
- Changes in app store policies, especially Apple's tracking changes, affected user acquisition.
Sports Market Fragmentation
- Sports fans face rising subscription costs due to increased streamers buying sports rights.
- This fragmentation necessitates partnerships and bundles for better consumer accessibility.
Flexibility in Pay-TV
- Pay-TV operators must become more flexible to compete with OTT services.
- This involves adapting technology, rights, and subscription fees to better meet consumer needs.