Scalability School BFCM: Your Questions Answered
Oct 23, 2025
Dive into tactical strategies for Black Friday and Cyber Monday! Discover how to pace your budget wisely and craft offers that boost average order value without harming margins. Learn to optimize ad campaigns on Meta and Google, measure success effectively, and handle inventory challenges with finesse. Uncover creative angles that resonate with gift-buyers and fine-tune your channel tactics for maximum impact. Wrap it all up with a concrete action plan to execute your holiday strategy smoothly!
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Plan Creative Volume With Simple Math
- Back into creative volume by math: use current average spend per ad and desired total spend to estimate new concepts needed.
- Allocate a testing budget per concept (e.g., $250/day) and multiply by variants to plan launches.
Holiday Creative Often Commands Big Spend
- Many brands shift a substantial share of November–Dec spend into holiday-specific creative, sometimes 40–70%.
- Spend mix varies by brand; gifting-heavy and seasonal brands skew much higher toward holiday assets.
Reuse Proven Promo Concepts Rapidly
- Audit past promo creative to identify concepts that consistently worked and repeat those formats into BFCM.
- Prioritize low-effort lo-fi organic formats you can scale quickly if they historically performed well.