No Hacks: Web Strategy for the AI Age 146: Starting a CRO Program with Haley Carpenter
Welcome to No Hacks, a weekly podcast where smart people talk to you about better online experiences!
In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization.
We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO program. Haley also discusses common misconceptions, the role of culture in CRO, and offers practical advice for businesses of all sizes.
If you want to learn about the "real CRO" this episode i for you. It will help you understand how to improve your online experiences through effective CRO strategies.
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No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.