two & a half gamers 🚀 Castle Clashers!: Voodoo’s new HIT is scaling hard
Today, we break down Castle Clashers, a new game from Voodoo that’s generating $220K+ daily revenue and scaling aggressively with 100K downloads per day.
But this is not your typical Voodoo game.
It combines:
• Artillery shooter gameplay (Worms-style)
• Clash Royale-inspired gacha systems
• Heavy-rewarded ad monetization
• Aggressive UA scaling
We dive into why this hybrid approach works, where it breaks industry “rules”, and why this could be a blueprint for the next generation of midcore-lite games.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
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Chapters
00:00 intro
02:00 Gameplay breakdown (Worms-style combat)
05:00 Why the core loop works
09:00 Repetition problem vs retention
12:00 The “Voodoo gacha” explained
16:00 Why this breaks traditional gacha rules
20:00 Rewarded ads as progression engine
23:00 Ad monetization vs IAP balance
26:00 Category analysis (Artillery Shooter)
29:00 UA strategy and creative volume
32:00 Why creatives are weak (and still scale)
34:00 Missed creative opportunities
36:00 Final verdict
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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