The GaryVee Audio Experience The Social Media Strategy Small Businesses Can Win With
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Mar 25, 2026 A deep dive into the shift from TV to mobile and why old marketing tactics are failing. Discussion of rapid organic testing and the 'day trading attention' approach. Practical ideas for producing huge volumes of short content and repurposing longform into many clips. Tips on starting a local podcast to build leverage. A surprising detour into why sports cards look like undervalued assets.
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Boardroom Politics Hinder Consumer First Moves
- Executives resist new channels because they are emotionally tied to existing economics and long contracts.
- Gary explains CMOs with leases, fixtures, and $60M deals struggle to pivot despite seeing consumers move to influencers, live shopping, and AI humans.
Day Trade Attention With Rapid Organic Testing
- Day trade attention by posting many organic pieces and using algorithmic feedback to iterate quickly.
- Gary recommends posting multiple times daily across platforms, analyzing what works, then amplifying validated creative.
Amplify Winners Not Hide Failures
- Use media dollars to amplify proven creative, not to hide bad creative.
- Gary flips the old model: validate ideas organically, then scale the winners with paid spend for efficiency.