Bite: Is plant-based milk overhyped? a2 CEO's take.

Are plant-based milks really disrupting dairy?

David Bortolussi, CEO of The a2 Milk Company, says not so fast. In this bite, he explains why a2 is doubling down on its A1 protein-free dairy proposition — and why plant-based isn’t part of the core strategy.

With US sales up 29% and profitability targeted for FY27, David shares why he believes premium dairy is back in growth — and why a2 will never produce a product containing A1 protein.

This bite is from our episode ‘The a2 Milk comeback: Ponies, tennis, and billions’.

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