We're Gonna Make It $1,000,000 Short Form Agency Getting Billions of Views | Logan Forsyth - Media Scaling
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Dec 4, 2023 Logan Forsyth, Founder & Co-CEO of mediascaling.com, discusses creating and posting high-volume short-form content, remixing content to increase viral potential, working with personal brands, and strategies for creating winning short form content. They also talk about the benefits and competitive edge of working with their agency, conversion rates of views to followers on TikTok and Instagram, growing social media following and YouTube subscribers, cold outreach for client finding, and the importance of acquiring skills and consistent practice in business.
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Consistency and Effort
- Post consistently: daily for short-form content and at least weekly for long-form content.
- Each post is an opportunity to go viral, so maximize effort and maintain high standards.
Thumbnail Optimization
- Optimize thumbnails with strong emotions, curiosity-inducing elements, and headlines on Instagram.
- For other platforms, choose natural, engaging frames from the video as thumbnails.
Traffic Direction
- Focus on driving traffic to primary social media accounts (YouTube, Instagram) rather than secondary accounts.
- Encourage followers to follow your primary account for trust, authority, and conversion.