Scrum.org Community Podcast

AI and the Future of Product Ownership

4 snips
Sep 11, 2025
Ruud Adriaans, a Product Owner focused on enhancing product ownership, is joined by Linus Wiggers, an AI strategist at Productowner.nl. They dive deep into how AI is reshaping the role of product owners, highlighting practical steps for integrating AI tools to boost efficiency. The discussion emphasizes the importance of mastering AI prompting and learning through hands-on experiences like hackathons. They stress the need for product owners to embrace technology proactively while balancing quality and strategy in their decision-making.
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ADVICE

Train People Before Embedding AI

  • Train your people first: teach product owners to use AI before embedding it in products.
  • Improve internal processes (support, HR, finance) with AI before product integration.
ANECDOTE

AI-Assisted Call-Hander Prompts

  • A company used AI to listen to support calls and prompt agents with context-sensitive suggestions.
  • The intervention improved agent responses by surfacing customer context and next-step prompts in real time.
ADVICE

Build An AI Colleague

  • Learn prompting and build an AI 'colleague' to mirror product owner tasks and knowledge.
  • Use that agent to prototype, code, and surface data insights for your product.
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