The Russell Brunson Show Struggling to Focus While Writing? Adam Leeb’s "Freewrite" is the Solution | #Marketing - Ep. 118
Mar 9, 2026
Adam Leeb, founder of Freewrite and product designer behind a distraction-free writing device. He recounts the “write first, edit later” origin, the viral launch and Kickstarter surge, and the nuts-and-bolts of designing and manufacturing hardware. Conversations cover cloud sync, the focused-typing philosophy, and the growth of a niche product line that helps writers reclaim attention.
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Draft First Edit Later Sparked Hardware Idea
- Freewrite started from one conversation about separating drafting from editing and imagining a dedicated device combining an e-ink screen with a mechanical keyboard.
- Adam Leeb built the idea as a fun product project that unintentionally grew into a company after viral interest and crowdfunding.
Dedicated Device Creates A Focus Trigger
- A dedicated physical device creates a cognitive association that triggers focused writing, unlike laptops that invite distraction.
- Users report writing more and enjoying the process more because the product's single-purpose design acts as a 'mind trick'.
Seeing The Production Line Was More Powerful Than One Prototype
- Adam found seeing a full production line being built more powerful than a single prototype; dozens of workers and QA staff turning a napkin sketch into molded parts was emotional.
- He recalls the surreal moment of trying to touch parts on the line and being told not to by factory workers.