Russell Brunson: Co-Founder of Clickfunnels

[6:18] – How to identify what a “dream customer” looks like for you and the benefits that identifying this archetype can have on your business

[10:40] – Why marketers must learn to emotionally attach to their audience through a “hook, story, and offer”

[14:13] – His favorite three-part script to use when designing an offer for your audience

[17:16] – Today’s biggest opportunities to build an audience while costs are lower than in the past

Russell Brunson: Co-Founder of Clickfunnels | #ThePlaybook 249