Dan Ariely, a Professor of Behavioral Economics at Duke University, is the bestselling author of Misbelief, Dollars and Sense, and Predictably Irrational. Motley Fool contributor Rich Lumelleau talks with Ariely about the rational and irrational:

Inspiration for studying human behavior
Swiss Army Knife problem
Emotions and investing
Extrinsic and intrinsic motivation

Host: Rich Lumulleau
Producer: Mac Greer
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Becoming The Modern Mystic