How to Master Outcome-Based Selling with Emilie Bastrup

Are you struggling to keep your software relevant as AI in SaaS begins to cannibalize traditional features? In this episode of Simple Wins, we dive into why outcome-based selling is the only way to protect your B2B SaaS growth in a rapidly changing market. We explore how legacy SaaS pricing models are failing and what you need to do to stay indispensable to your enterprise clients.

We break down the shift from being a ""walled garden"" app to becoming a necessary system of record. You will learn:

Outcome-Based Selling: Why selling features is dead and how to align your product with the high-level KPIs your buyers actually care about.

AI in SaaS: How to pivot your solution from a ""nice-to-have"" widget to a vital data layer that AI cannot easily replicate.

SaaS Pricing Models: A look at the transition away from seat-based licensing toward usage-driven structures to protect your margins.

B2B SaaS Growth: Strategies for identifying the five core areas—growth, cost, people, assets, and sustainability—that drive enterprise spending today.

Our guest, Emilie Bastrup, is a seasoned advisor who helps SaaS leaders scale through practical growth frameworks. With over 20 years of experience managing large enterprise accounts and a track record of delivering 120% NRR, she knows exactly how to turn software into a long-term strategic asset.