Bloomberg Businessweek Bloomberg Businessweek Weekend - October 11th, 2025
10 snips
Oct 11, 2025 
Lucas Shaw, a Bloomberg reporter, engages industry heavyweights in thrilling discussions. David Ellison, CEO of Skydance Media, unveils his acquisition strategies and plans to revitalize Paramount’s content. Jimmy Kimmel shares his thoughts on political satire and his recent ABC suspension. Netflix's co-CEO Greg Peters highlights innovations in gaming and live events aimed at enhancing viewer engagement. Filmmakers Ryan Coogler and Sev Ohanian discuss Proximity Media's diverse projects and the value of the theatrical experience in today's landscape.
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Design Marketing For Viral Kindling
- Build marketing that targets core audiences online to spark organic virality and then scale to broader groups.
- Reorganize marketing and distribution to arrange 'chess pieces' that exploit organic momentum when it appears.
Suspension Led To Productive Reflection
- Jimmy Kimmel described conversations with ABC leadership as constructive and said taking time off helped him reflect before returning.
- He aimed to explain his intent honestly and believed the on‑air return addressed mischaracterizations of his remarks.
Late Night Grew More Political
- Kimmel says his show became more political over time due to maturity and the changing news cycle, not just personal choice.
- He sees his role as addressing the day's news, which has grown more political and constant.