How to Make the Most of Workplace Giving with Matt Nash

Workplace giving is one of the most underused tools in a fundraiser’s toolkit—but it’s also one of the most powerful.

More than 26 million U.S. employees have access to workplace giving programs, and in 2024, they donated an estimated $3 billion to nonprofits. With corporate matches included, the average employee gift totaled $1,744. That’s a major opportunity!

In this episode, we’re talking about why workplace giving is so much more than a matching gift: it’s a strategic lever for building stronger donor relationships, deepening community partnerships, and expanding your reach to younger, purpose-driven supporters.

My guest is Matt Nash, Executive Director of The Blackbaud Giving Fund, which has disbursed more than $1.6 billion to over 195,000 nonprofits around the world. He’s also a former senior leader at Fidelity Charitable and brings decades of insight into donor behavior, corporate philanthropy, and what’s next for fundraising.

💡 Together, we explore:

• How workplace giving is evolving, and what nonprofits need to know heading into 2026
• What’s changing in the expectations of employees, companies, and donors
• How to make the most of matching gift programs and workplace donations
• Five concrete ways to turn workplace giving into long-term donor engagement
• Why this channel is a key strategy for reaching and retaining younger donors

We also highlight a real-world example from Note in the Pocket, a North Carolina nonprofit that doubled its corporate volunteer hours between 2022 and 2024. When a hurricane hit, their workplace giving partnerships paid off in a big way—one company stepped in with space, funding, and logistical support to help keep their back-to-school programs on track. It’s a powerful reminder that the relationships you build through workplace giving don’t just boost donations—they build resilience.

This episode will give you a roadmap to strengthen your workplace giving strategy—and head into the new year ready to grow.

🔗 Links & Resources

• https://www.linkedin.com/in/matt-nash/ 
• https://www.linkedin.com/company/the-blackbaud-giving-fund/
• https://www.facebook.com/BlackbaudGivingFund
• https://www.instagram.com/blackbaudgivingfund/

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