FranklinCovey On Leadership BJ Fogg: Why Big Change Starts With Tiny Habits
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Jan 13, 2026 
BJ Fogg, a behavioral scientist and founder of Stanford's Behavior Design Lab, reveals that real change comes from designing behaviors, not sheer willpower. He shares his morning dancing habit that pairs with drinking water and explores the Fogg Behavior Model (B=MAP) for effective habit formation. Fogg emphasizes the importance of making tiny habits easy and emotionally rewarding. He discusses how leaders can redesign environments to foster lasting change, contrasting his Tiny Habits method with other popular frameworks. Emotion, he argues, is key to cementing habits.
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Lower Effort Lowers Motivation Need
- Easier behaviors require less motivation, so shrinking the action removes the motivation barrier.
- Treat habit formation as a design problem, not a willpower problem.
Use Starter Steps To Kickstart Bigger Actions
- Use a tiny starter step that reliably leads into the larger behavior you want.
- Example: putting on walking shoes often becomes the trigger to actually walk.
Two Maxims For Behavior Change At Scale
- For organizational change, help people do what they already want and help them feel successful.
- Make target behaviors easy and provide prompts and positive feedback so adoption endures.
