The Best One Yet

🏈🫧 “Super Bubble” — AI’s ad curse. Ferrari’s electric iCar. Grubhub’s fee prohibition. +Bad Bunny’s Instagram wipe

14 snips
Feb 10, 2026
They unpack the Super Bowl’s AI takeover and why a flood of AI ads might signal a bubble. They talk through Ferrari’s first electric car and its surprising anti-screen, tactile design. They cover Grubhub’s new $0 delivery fee move and the business tradeoffs behind it. They note a pop star’s radical Instagram wipe tied to music promotion.
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ANECDOTE

Bad Bunny's Instagram Purge

  • Bad Bunny wiped his entire Instagram right after the Super Bowl, leaving only a link to his new album.
  • Nick and Jack present this as a clever marketing move that simplifies the message for 52 million followers.
INSIGHT

AI's Super Bowl Moment As A Risk Signal

  • Nearly a quarter of Super Bowl ads referenced or used AI, signaling mainstream attention.
  • The hosts warn that an industry's Super Bowl takeover often precedes a downturn or
ANECDOTE

Elf And Duolingo Collab

  • Elf Beauty and Duolingo ran a collaborative Super Bowl spot tying lip oil to learning Spanish.
  • They offered Elf rewards members a month of free Duolingo, piggybacking on post-Super Bowl interest in Spanish.
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