Upfront Week recap, Charter-Cox merger, Microsoft’s DSP shutdown + Horizon Media’s David Campanelli on the upfront market ahead

David Campanelli, President of Global Investment at Horizon Media, shares his insights on the TV and streaming upfront ad marketplace. Sam Bradley, a senior reporter at Digiday, provides a European perspective on the upfront market. They discuss the recent Charter-Cox merger amidst declining pay-TV audiences and Microsoft's shutdown of its demand-side platform. The duo sheds light on the challenges in ad tech, the evolving dynamics of advertising measurement, and the urgent need for brands to adapt their strategies in a fast-changing landscape.