The Future Report The 7 behaviours of a great futurist with Mark McCrindle
Nov 12, 2024
Mark McCrindle, principal and futurist at McCrindle known for social research and demographics. He discusses using evidence-based data as the springboard for forecasts. He urges multifactorial thinking over single trends. He highlights generational lenses, practical scenario planning, and focusing on long-term tides rather than short-lived fads.
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Data Drives Reliable Futures
- Futurists base predictions on data like demographics, not on sci-fi speculation.
- Triangulating multiple datasets yields more plausible future scenarios.
Triangulate Trends, Don’t Extrapolate One
- Avoid extrapolating a single trend to its extreme conclusion.
- Combine technology with human and demographic lenses for realistic forecasts.
Generations Explain Future Behaviour
- Statistics show what is happening but not why.
- Use generational lenses to add human colour and predict long-term change.