My next guest is none other than the fitness queen herself Kayla Itsines! Kayla has a combined following of 44 million on social media (16M on Instagram and 28M on Facebook).
Her first foray into business was through her Bikini Body Guide - a PDF of workout routines, which I think most women, including myself, have used! This was then redeveloped into the Sweat App. Despite a few hiccups at launch, it soon became the most profitable fitness app in the world in just 2 years after launch. And it has now been downloaded over 30 million times!
A few years ago, she sold her business for a whopping $400 million dollar valuation and has more recently actually bought it back.
We get into this transaction, her journey from training women in her backyards to now, how she balances her social media and personal brand with business and being a mum of 2.
This was honestly such a fun chat - I love Kayla’s energy so much.
@kayla_itsines
@sweat
@thelazyceo_podcast
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The Lazy CEO Podcast with Jane Lu