LEVELS – Inside the Company #52 - Non-technical SEO: How high-quality, standout content will always win | Nick Jordan, Mike Haney, & Ben Grynol
Apr 12, 2024
Experts in non-technical SEO discuss the importance of high-quality content, user engagement metrics, and strategies for creating comprehensive SEO content. They emphasize the significance of prioritizing quality over technical hacks and explore the impact of referral traffic and backlinks on website rankings.
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Win By Depth And Topical Scale
- Google favors deep, topically scaled sites over small 30‑page efforts because scale signals authority.
- A 1,000‑page site on a topic usually outranks 30 pages due to breadth and investment.
Invest In Content Operations & SOPs
- Content ops scale requires documented processes, SOPs, and people systems.
- You can't publish thousands of pages reliably without clear documentation and workflows.
Referral Traffic Trumps Passive Backlinks
- Most published pages never get human visitors, so sending referral traffic signals value to Google.
- Engaged referral visits (email, social, Reddit) help pages get discovered and rank faster.