The Koerner Office - Business Ideas and Deep Dives with Chris Koerner The Best Marketing Masterclass You'll Hear in 2025⏐Holdco Bros Discuss! Ep. #122
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Jan 24, 2025 Join the HoldCo Bros as they unpack the timeless marketing wisdom of Frank Kern. Discover his 8-step sales process and the enduring importance of creating scarcity in a digital landscape. Learn how to reverse engineer successful funnels and why borrowing ideas is key. They delve into AI investment strategies, juxtaposing short-term and long-term approaches, while highlighting the resurgence of human connection in a tech-driven world. Plus, explore how content consumption evolves and what that means for marketers today.
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Copy What Works
- Don't be afraid to copy what works in marketing.
- Add your unique experience; it naturally becomes your own.
Appeal of Info Products
- Info products are appealing because they offer a less operationally intensive way to generate income than scaling a business.
- Building and scaling businesses is hard, making selling information an attractive alternative.
Marketing Lineage
- Frank Kern copied Gary Halbert's direct response marketing style, who used sensational headlines like the National Enquirer.
- Claude Hopkins' "scientific advertising" appealed to first principles.