The One Comma Club Challenge: The Real Starting Point for Making Money Online | #Marketing - Ep. 106

6 snips

Jan 19, 2026

Discover the transformative power of a single funnel as a game-changer for your business. Learn about the One Comma Club Challenge, aimed at turning beginners into money-makers online. Explore how AI helped revamp the challenge structure based on real success metrics. Russell shares insights on why making your first dollar is crucial and teases a daring special offer that could change your journey. Whether you're just starting or feeling stuck, this challenge is designed to provide real proof that success is within reach.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Focus On One Revenue Skill

Focus on mastering one skill that directly produces revenue rather than learning many unrelated skills.
Use a targeted challenge to practice that single skill and get proof you can make your first thousand dollars.

ANECDOTE

Funnels Turned The Business Around

Russell describes repeatedly testing dozens of funnels before finding the one that transformed ClickFunnels' growth.
He credits specific funnels (e.g., the One Funnel Away Challenge) for major membership jumps and recoveries.

INSIGHT

AI-Driven Funnel Research

Russell used AI to analyze high-performing challenges and rebuild a new challenge structure from the best practices he discovered.
He iterated with consultants, books, and scraped content to create a redesigned challenge format.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

In this episode of The Russell Brunson Show, I wanted to give you a little behind-the-scenes context for what we’re about to do and why I’m so excited about the One Comma Club Challenge. Over the years, I’ve talked a lot about being “one funnel away,” and I’ve lived it myself — through the ups, the downs, the wins, and the moments where nothing seems to work. This episode is me pulling back the curtain on what I’ve been working on, why this challenge exists, and who it’s really for.

I’m not teaching the process yet — that’s coming over the next few episodes as I share recordings from the live challenge — but I am sharing the thinking behind it. Why making your first comma matters, why most people don’t need more tactics, more funnels, or more platforms, and why giving yourself proof that this works is often the thing that changes everything.

Key Highlights:

◼️Why I believe one funnel can still change the entire direction of your business

◼️What inspired me to create the One Comma Club Challenge

◼️How I rethought the structure of this challenge after studying what actually works

If you’re at the beginning of your journey, or you’ve been stuck trying to get something to work and wondering if you’re crazy, this is for you. I built the One Comma Club Challenge to help you get proof — real proof — that you can make money online. If you want to come hang out with us live, go to https://onecommaclub.com and join the challenge. I’ll be there every day, going all in to help you get your first comma.

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices