Shoptalk Spring Recap: STRATA, Snoop Dogg, & the Simulacra

Recording LIVE from the show floor of Shoptalk Spring 2026, the Future Commerce team brings our hottest takes and deepest insights from this year’s event. PLUS: We celebrated the launch of our newest zine, STRATA Vol. 001, with over 150 of our favorite people (including Snoop Dogg?). Get your copy at futurecommerce.com/strata. 

Our Week In the STRATAsphere

Key takeaways:

• AI was the headline theme, but the humanity angle landed harder with attendees.
• In-booth content creation has become the industry standard; Future Commerce pioneered it in 2017.
• FedEx's Jason Brenner reframed logistics as a brand trust moment, not just a last mile.
• Victoria's Secret CEO Hillary Super showed what vision-led turnarounds actually look like.
• Curious people will always find leverage. AI just multiplies what they were already doing.
• “Maybe by this time next year, we will see OpenClaw-specific agencies on the show floor.” – Phillip 
• "If you're inherently curious and someone who likes to problem solve...AI is gonna help you, totally, without a doubt." – Alicia

In-Show Mentions:

• Get STRATA
• FedEx: Same-Day Local
• Subscribe to catch our full recap on Insiders

Associated Links:

• See more post-show coverage in The Senses
• Check out Future Commerce on YouTube
• Check out Future Commerce Plus for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

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