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Friday, Mar. 16, 2018 - Apple Takes a Field Trip

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Mar 16, 2018
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INSIGHT

Apple Targets Education With Hardware Hints

  • Apple invited educators to a March 27 event in Chicago billed as "creative new ideas for teachers and students."
  • The invite's hand-drawn look and mention of Apple Pencil support hint at cheaper iPads or Pencil-compatible entry models.
ANECDOTE

Small Town Freezes New Bitcoin Mines

  • Plattsburgh, New York imposed an 18-month moratorium on new bitcoin mining after residents saw sudden electricity bill spikes.
  • Existing miners were grandfathered in while the city explores solutions like charging miners for overages.
INSIGHT

Ad Review Failures Can Instantaneously Damage Reputation

  • Snapchat ran and then pulled an ad that joked about violence involving Rihanna and Chris Brown, calling out failures in ad review.
  • The company's apology drew public backlash and Rihanna refused to accept it, highlighting reputational risk from offensive ads.
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