The Punk Rock MBA Jeris Johnson
11 snips
Feb 1, 2021 
Jeris Johnson, a rising musician known for his viral TikTok success and collaborations with Chad Kroeger and Papa Roach, discusses his rapid ascent in the music industry. He emphasizes the importance of continuous creativity and unique personas in a competitive landscape. The conversation dives into punk aesthetics transforming modern culture, the evolution of rock music, and the role of platforms like TikTok in reaching new audiences. Johnson also shares insights about fame, identity, and the necessity of innovation in keeping music fresh and engaging.
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The 'Damn' TikTok Breakthrough
- Jeris posted a new-style song over a viral banjo beat and checked his phone hours later to find it had hundreds of thousands of views.
- That clip snowballed into millions of views and grew his following to ~200K.
Rock Is An Energy To Evolve
- Rock is an energy you can modernize by blending catchy pop hooks with futuristic production.
- Jeris's goal is to push rock toward how it might sound in 2030 rather than recycle old formulas.
Release Full Songs, Not Just Clips
- Put real music out on streaming services to convert attention into industry interest and opportunities.
- Jeris released 'Damn' on Spotify with a video which triggered label calls and showed he was a serious artist.